The deadline for the 2021 Ready-to-Drink product call for Cooler and Premixed has been revised.  The new deadline is July 9th, two weeks sooner than the original July 23rd date.  This change was made in anticipation of a record number of new submissions as a result of increased interest in the category, as well as to help better align the new product decisions to the LCBO promotional planning cycle.  We recognize that this change may require some minor adjustments in planning for some suppliers and we appreciate your support. 

All submissions must be made through NISS. For new users, an introduction to the system and instructions on how to apply for access can be found here. All complete NISS submissions must include the following:

  1. An online application.
  2. A one-page marketing plan, including itemized marketing spend for year one, and relevant product attributes and accolades.
  3. An image of the product and packaging.

In addition, we encourage agents to provide as much relevant product information as possible. Up to three files (maximum 2 MB each) can be uploaded into NISS.

Questions may be directed to Lesley Morgan, Product Manager for Ready-to-Drink.

  • Chris Robertson
  • Director, Beer Cider & RTD