Seasonal Overview: Spring 2022-23
Spring is a breath of fresh air, a reset, an awakening of the senses and a season filled with energy and optimism. More importantly, it’s the season that ushers in new trends for the year and new product launches across the broader retail sector. This seasonal story will highlight what’s new and trending with a different focus in each period within the season.
P1 will launch the story with a focus on trends and P2 will be a focus on our New products. Our customers will easily be able to find new flavours, product innovation, lighter choices, convenient formats and celebrity brands.
Lead Categories: RTD, Spirits (flavoured vodkas, new gins and tequilas), Rosé, and any products that reflects innovation in the category.
Occasions and Observances
PERIOD 1: March 27 - April 23
- Easter (April 9)
- Earth Day (April 22)
- Orthodox Easter (April 16)
PERIOD 2: April 24 - May 21
- Cinco de Mayo (May 5)
- Mother’s Day (May 14)
- Buildup to Victoria Day (May 24)
Also happening this season:
- One-Day Online Sale: Spring (Apr 15)
- Food & Drink Early Summer Release (May 4)
- Spring Gifting Program (Gift Cards and Gift Packaging)
Displays & Product Focus
Feature Fixture A:
- P1: Wines
- P2: Wines
Feature Fixture B (New & Seasonal):
- P1: Wines
- P2: Wines
Entrance Table (Cocktail of the Month):
- P1: White Spirits
- P2: White Spirits
Mini-Thematic A:
- P1: White Spirits
- P2: White Spirits
Mini-Thematic B:
- P1: Wines
- P2: Wines
Front Nesting Table:
- P1: White Spirits
- P2: White Spirits
Middle Nesting Table:
- P1: Wines
- P2: Wines
Beer Block Pile A:
- P1: Beer/Cider
- P2: Beer/Cider
RTD Block Pile B:
- P1: RTD
- P2: RTD
Spirits Block Pile C:
- P1: White Spirits
- P2: White Spirits
Mini-Thematic C (EA 10):
- P1: Beer
- P2: Beer
Block Pile D (Activation Area):
- P1: White Spirits
- P2: White Spirits
Beer Excitement Zone A:
- P1: Beer/Cider
- P2: Beer/Cider
Beer Excitement Zone C:
- P1: Beer/Cider
- P2: RTD
Beer Excitement Zone D:
- P1: Beer/Cider
- P2: RTD
End Aisles:
End Aisle 1:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 2:
- P1: White Spirits
- P2: White Spirits
End Aisle 3:
- P1: Wines
- P2: Wines
End Aisle 4:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 5:
- P1: Wines
- P2: Wines
End Aisle 6:
- P1: Wines
- P2: Wines
End Aisle 7:
- P1: Wines
- P2: Wines
End Aisle 8:
- P1: RTD
- P2: RTD
End Aisle 9:
- P1: Beer
- P2: Beer
End Aisle 10 (Mini-Thematic C):
- P1: Beer
- P2: Beer
End Aisle 11:
- P1: White Spirits
- P2: White Spirits
End Aisle 12:
- P1: White Spirits
- P2: White Spirits
End Aisle 13:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 14:
- P1: White Spirits
- P2: White Spirits
End Aisle 15:
- P1: Wines
- P2: Wines
End Aisle 16:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 17:
- P1: White Spirits
- P2: White Spirits
End Aisle 18:
- P1: Beer
- P2: Beer
End Aisle 19:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 20:
- P1: Beer
- P2: Beer
Document Downloads
Seasonal Overview - Spring FY2223
Click here to download
