Holiday 2022/23

Seasonal Themes

This holiday season, Ontarians are eagerly anticipating a return to get-togethers and celebrations with family, friends and colleagues we’ve been longing to see! With this in mind, the LCBO’s holiday focus will be on showcasing our best gifts and celebrating the moments that bring us together.With renewed excitement around finding and giving the perfect gift, the LCBO will continue to secure our position as THE gifting destination.We’ll bring our “DISCOVER” brand experience pillar to life by elevating what it means to give and receive a gift from the LCBO. With a focus on premiumization, this year we want to elevate, not only the products we offer, but also the gifting experiences we create. This will allow us to focus on both premium and unique products that our customers can trade up to, as well as customer favourites that can be offered in a more premium way.

Lead Categories: Vintages, Spirit Shops (Whisky Shop), Liqueurs, Cognac

Occasions and Observances

Also happening in the Holdiay Season:

• - Food & Drink Holiday Release (November 9)
• - One-Day Sale: Boxing Day (December 26)
•  

 

Displays and Product Focus

Feature Fixture A:

• P9: Not Sold
• P10: Not Sold

Feature Fixture B (New & Seasonal): 

• P9: Not Sold
• P10: Not Sold

Entrance Table (Cocktail of the Month):

• P9: Rum Cocktail Base 
• P10: Cream Liqueur Cocktail Base

Mini Thematic A:

• P9: Aged Spirits 
• P10: Brandy/Cognac

Mini Thematic B:

• P9: Sparkling/Champagne Gifts*
• P10: Sparkling/Champagne Gifts*
• *Agents are encouraged to apply in both P9 & P10 as some products will hold over both periods.

Front Nesting Table:

• P9: Spirits
• P10: Spirits

Middle Nesting Table:

• P9: Popular Holiday Wines
• P10: Vintages Essentials

Beer Block Pile (A):

• P9: Beer/Cider
• P10: Beer/Cider

RTD Block Pile (B):

• P9: RTD
• P10: RTD

Spirits Value Block Pile C:

• P9: Spirits
• P10: Spirits

Mini Thematic C (EA10):

• P9: RTD
• P10: Beer

Block Pile D Activation Area:

• P9: Wines and Spirits
• P10: Wines and Spirits

Beer Excitement Zone: 21A:

• P9: Beer/Cider
• P10: Beer/Cider

Beer Excitement Zone: 21C:

• P9: Beer/Cider
• P10: RTD

Beer Excitement Zone: 21D:

• P9: Beer/Cider
• P10: Beer/Cider

Pop Up Shops:

• P9: Premium Gifting Brand Takeover
• P10: Premium Gifting Brand Takeover or New Year’s Eve

Enhanced Occasions Package:

• P9: Holiday Gifts
• P10: Holiday Gifts

Impulse Displays at Cash (Spirited Picks, FEM, BCRTD Risers):

• P9: Stocking Stuffers
• P10: Stocking Stuffers

End Aisles:

Document Downloads

Note for Non-Applied Programs:

To apply for a non-applied program, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

UPDATE MARCH 2021: The Canadian Food Inspection Agency (CFIA) has new regulations about safety and traceability, and as such a new Form is required for all Value-Add submissions when they are food.

The submission questionnaire may be downloaded on the Promotional Calendar page, under "Document Downloads".