Seasonal Overview: Late Summer 2022-23
Summer is a highly anticipated time of the year here in Ontario.We all look forward to longer days in the sun, long weekends, patios, backyards and the great outdoors – and to memorable moments with family and friends. 2022 will be a summer to celebrate! From special moments like weddings, and seeing loved-ones from near and far, to every-day moments like making the most of BBQ season, the LCBO makes finding the perfect choice easy.With the best selection of refreshment options and thoughtful gifts, all available in one-stop or one-click – we’ll help our customers create unforgettable summer moments.
In P5-6, we’ll celebrate the outdoors – the BBQ, the weekends, the cottage, and help customers discover simple and convenient solutions that they can purchase in one-stop.
Lead Categories: RTD, Rosé, Sparkling, White Wines, Spirits, Beer
Occasions and Observances
PERIOD 5: July 14 - August 13
- Civic Holiday (Aug 7)
-
PERIOD 6: August 14 - September 10
- Labour Day (September 4)
- Rosh Hashanah (September 15)
- TIFF (TBC)
Also happening in the Late Summer:
- One Day Online Sale: Civic Holiday (Aug 1)
- One Day Online Sale: Labour Day (Sept 5)
- Summer Gifting Program continues (Gift Cards and Gift Packaging)
Displays and Product Focus
Feature Fixture A:
- P5: Summer Whites
- P6: Summer Whites
Feature Fixture B (New & Seasonal):
- P5: Seasonal Rosé Wines (not sold)
- P6: Seasonal Rosé Wines (not sold)
Entrance Table (Cocktail of the Month):
- P5: Rum (Blackberry Mojito)
- P6: Brandy/Cognac (Brandy Old Fashioned)
Mini Thematic A:
- P5: Gin
- P6: Bourbon
Mini Thematic B:
- P5: Sparkling Gifts - Summer Celebrations
- P6: Sparkling Gifts - Summer Celebrations
Front Nesting Table:
- P5: White Spirits
- P6: White Spirits
Middle Nesting Table:
- P5: New World Wines for Outdoor Entertaining
- P6: European Wines for Outdoor Entertaining
Beer Block Pile (A):
- P5: Beer/Cider
- P6: Beer/Cider
RTD Block Pile (B):
- P5: RTD
- P6: RTD
Spirits Block Pile C:
- P5: White Spirits
- P6: White Spirits
Mini Thematic C (EA10):
- P5: Local Beer
- P6: Local Beer
Block Pile D Activation Area:
- P5: White Spirits
- P6: White Spirits
Beer Excitement Zone: A:
- P5: Beer/Cider
- P6: Beer/Cider
Beer Excitement Zone: C:
- P5: Beer/Cider
- P6: Beer/Cider
Beer Excitement Zone: D:
- P5: Beer/Cider
- P6: RTD
Pop Up Shop:
- P5: BCRTD Summer (Innovations and/or Favourites)
- P6: Lighter Choices for Summer
Enhanced Occasions Activations:
- P5: Summer BBQ Gifts (Aperativos, Aperol Spritz, Wines, etc)
- P6: (TIFF) Celebrity Product Opportunity
End Aisles:
End Aisle 1:
- P5: White Spirits
- P6: White Spirits
End Aisle 2:
- P5: White Spirits
- P6: White Spirits
End Aisle 3:
- P5: Flight A: New brands, Flight B: New Brands
- P6: Flight A: New brands, Flight B: New Brands
End Aisle 4:
- P5: White Spirits
- P6: White Spirits
End Aisle 5:
- P5: Wines
- P6: Wines
End Aisle 6:
- P5: White Spirits
- P6: White Spirits
End Aisle 7:
- P5: Beer
- P6: Beer
End Aisle 8:
- P5: RTD
- P6: RTD
End Aisle 9:
- P5: Wines
- P6: Wines
End Aisle 10 (Mini-Thematic C):
- P5: Beer
- P6: Beer
End Aisle 11:
- P5: White Spirits
- P6: White Spirits
End Aisle 12:
- P5: RTD
- P6: RTD
End Aisle 13:
- P5: Brown Spirits
- P6: Brown Spirits
End Aisle 14:
- P5: Wines
- P5: Wines
End Aisle 15:
- P5: White Spirits
- P6: White Spirits
End Aisle 16:
- P5: RTD
- P6: RTD
End Aisle 17:
- P5: Beer
- P6: Beer
End Aisle 18:
- P5: Brown Spirits
- P6: Brown Spirits
End Aisle 19:
- P5: Beer
- P6: Beer
End Aisle 20:
- P5: Beer
- P6: Beer
Document Downloads
Seasonal Overview - Late Summer FY2223
Click here to download
