Seasonal Themes
This Fall, we will execute two unique seasonal campaigns in P7 and P8.
P7 LOCAL & VALUE BUYS: This will be a flighted campaign with each flight featuring a unique set of products; either Ontario VQAwines or International-Domestic Blends.
Flight A: LOCAL: Nobody can bring Ontarians all that Ontario has to offer, quite like we can.We know there’s just something about choosing local that feels – and tastes - so good. That’s why were proud to connect Ontarians to the amazing local products our province has to offer this Fall.
Lead Categories: Ontario VQA wines, Ontario Craft Beer, Ciders and Ontario Small Distillers
Flight B: VALUE/SMART BUYS: We’ll highlight customer favourites that offer incredible value and feature unique formats.
Lead Categories: International – Domestic Blends
P8 TRENDING FOR FALL: Much like Spring, Fall is a time when customers are looking for inspiration from the latest Fall trends. Whisky continues to be a key driver of cocktailing trends and product innovation. We’ll use this category to anchor the fall story with trends in mixology, flavours, and innovative new product releases.
Lead Category: Whisky
Occasions and Observances
PERIOD 7: September 11 - October 8
- - Yom Kippur (Sept 24)
Period 8: October 9 - November 5
- - Thanksgiving (October 9)
- - Halloween (October 31)
- - Day of the Dead (November 2)
Also happening in the Fall:
- - Food & Drink Fall Release (Sept 14)
- - One-Day Online Sale: Thanksgiving (Oct 10)
- - Fall Gifting Program (paper gift bag only)
Displays and Product Focus
Feature Fixture A:
- P7: White Spirits
- P8: Not Sold
Feature Fixture B (New & Seasonal):
- P7: Brown Spirits
- P8: Not Sold
Entrance Table (Cocktail of the Month):
- P7: Local Spirit
- P8: Whisky
Mini Thematic A:
- P7: Local Spirits
- P8: Scotch
Mini Thematic B:
- P7: Ontario VQA Sparkling Wine Gifts
- P8: Classic Fall Red Wines Gifts
Front Nesting Table:
- P7: Premium Flight A: VQA Wines / Standard Flight B: IDB Brand Story
- P8: Spirits
Middle Nesting Table:
- P7: Premium Flight A: VQA Wines (with Feature Page) / Standard Flight B: IDB Brand Story
- P8: Whisky
Beer Block Pile (A):
- P7: Beer/Cider
- P8: Beer/Cider
RTD Block Pile (B):
- P7: RTD
- P8: RTD
Spirits Value Block Pile C:
- P7: Spirits
- P8: Spirits
Mini Thematic C (EA10):
- P7: Beer
- P8: Beer
Block Pile D Activation Area:
- P7: Spirits
- P8: Spirits
Beer Excitement Zone: 21A:
- P7: Beer/Cider
- P8: Beer/Cider
Beer Excitement Zone: 21C:
- P7: Beer/Cider
- P8: Beer/Cider
Beer Excitement Zone: 21D:
- P7: Beer/Cider
- P8: RTD
End Aisles:
End Aisle 1:
- P7: Premium Flight: New VQA Wines / Standard Flight: New IDB Wines
- P8: Brown Spirits
End Aisle 2:
- P7: Premium Flight: VQA Brand Focus / Standard Flight: IDB Brand Focus
- P8: Brown Spirits
End Aisle 3:
- P7: Premium Flight: VQA Brand Focus / Standard Flight: IDB Brand Focus
- P8: Brown Spirits
End Aisle 4:
- P7: Premium Flight: VQA Brand Focus / Standard Flight: IDB Brand Focus
- P8: Brown Spirits
End Aisle 5:
- P7: Premium Flight: VQA Brand Focus / Standard Flight: IDB Brand Focus
- P8: Brown Spirits
End Aisle 6:
- P7: Premium Flight: VQA Brand Focus / Standard Flight: IDB Brand Focus
- P8: Brown Spirits
End Aisle 7:
- P7: Premium Flight: VQA Brand Focus / Standard Flight: IDB Brand Focus
- P8: Brown Spirits
End Aisle 8:
- P7: Premium Flight: VQA Brand Focus / Standard Flight: IDB Brand Focus
- P8: Brown Spirits
End Aisle 9:
- P7: Brown Spirits
- P8: Brown Spirits
End Aisle 10 (Mini-Thematic C):
- P7: Beer
- P8: Beer
End Aisle 11:
- P7: White Spirits
- P8: White Spirits
End Aisle 12:
- P7: Brown Spirits
- P8: Brown Spirits
End Aisle 13:
- P7: White Spirits
- P8: White Spirits
End Aisle 14:
- P7: Brown Spirits
- P8: Brown Spirits
End Aisle 15:
- P7: Brown Spirits
- P8: Wines
End Aisle 16:
- P7: White Spirits
- P8: White Spirits
End Aisle 17:
- P7: Brown Spirits
- P8: Brown Spirits
End Aisle 18:
- P7: Beer
- P8: Wines
End Aisle 19:
- P7: Beer
- P8: White Spirits
End Aisle 20:
- P7: Beer
- P8: White Spirits
Document Downloads
Seasonal Overview - Fall FY2223
Click here to download
