Seasonal Overview: (Early) Summer 2022-23
Summer is a highly anticipated time of the year here in Ontario.We all look forward to longer days in the sun, long weekends, patios, backyards and the great outdoors – and to memorable moments with family and friends.2022 will be a summer to celebrate! From special moments like weddings, and seeing loved-ones from near and far, to every-day moments like making the most of BBQ season, the LCBO makes finding the perfect choice easy. With the best selection of refreshment options and thoughtful gifts, all available in one-stop or one-click – we’ll help our customers create unforgettable summer moments.
In P3, we’ll celebrate the start of summer by introducing customers to the best selection of new refreshment, that they can enjoy all season long. In P4, we’ll celebrate our diversity through culturally-inspired summer solutions and help customers discover Canadian products.
Lead Categories: local wines, craft beers, Canadian spirits, locally-made RTD.
Occasions and Observances
PERIOD 3: May 22 - June 18
- Victoria Day (May 24)
- Pride Month (June)
- National Indigenous History Month (June)
- Father’s Day (June 18)
PERIOD 4: June 19 - July 16
- St.Jean Baptiste Day (June 24)
- Canada Day/Canada 155 (July 1)
Also happening in the Summer:
- One-Day Online Sale: Victoria Day (May 23)
- One-Day Online Sale: Canada Day (July 1)
- Food & Drink Summer Release (June 29)
- Summer Gifting Program (Gift Cards and Gift Packaging)
Displays & Product Focus
Feature Fixture A:
- P3: Wines for Sangrias (Red, White, and Rosé)
- P4: Wines for Sangrias (Red, White, and Rosé)
Feature Fixture B (New & Seasonal):
- P3: Seasonal Rosé Wines (not sold)
- P4: Seasonal Rosé Wines (not sold)
Entrance Table (Cocktail of the Month):
- P3: Canadian Whisky (Cocktail TBD)
- P4: Vodka (Cocktail TBD)
Mini-Thematic A:
- P3: Scotch Gifts for Father’s Day
- P4: Tequila
Mini-Thematic B:
- P3: Vintages Essentials for Father’s Day
- P4: French Rosé
Front Nesting Table:
- P3: White Spirits
- P4: Canadian Spirits (Multi-brand)
Middle Nesting Table:
- P3: Rosé
- P4: Celebrate Canada (VQA Ontario, BC, Nova Scotia Multi-Brand Wines)
Beer Block Pile A:
- P3: Beer
- P4: Beer
RTD Block Pile B:
- P3: RTD
- P4: RTD
Spirits Block Pile C:
- P3: White Spirits
- P4: White Spirits
Mini-Thematic C (EA 10):
- P3: Local Beer
- P4: Local Cider
Block Pile D (Activation Area):
- P3: White Spirits
- P4: White Spirits
Beer Excitement Zone A:
- P3: Beer/Cider
- P4: Beer/Cider
Beer Excitement Zone C:
- P3: Beer/Cider
- P4: RTD
Beer Excitement Zone D:
- P3: Beer/Cider
- P4: RTD
Pop Up Shops:
- P3: Father’s Day or Pride
- P4: BCRTD Summer (Innovations and/or Favourites)
Enhanced Occasions Activations:
- P3: Pride (Multi-Brand)
- P4: Canada 155 (Multi-Brand)
End Aisles:
End Aisle 1:
- P3: White Spirits
- P4: White Spirits
End Aisle 2:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 3:
- P3: Flight A: New and Seasonal Low Cal/Low Alc, Flight B: New and Seasonal Flavoured Wines
- P4: Flight A: New and Seasonal Low Cal/Low Alc, Flight B: New and Seasonal Flavoured Wines
End Aisle 4:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 5:
- P3: RTD
- P4: RTD
End Aisle 6:
- P3: RTD
- P4: RTD
End Aisle 7:
- P3: Beer
- P4: Beer
End Aisle 8:
- P3: RTD
- P4: RTD
End Aisle 9:
- P3: Beer
- P4: Beer
End Aisle 10 (Mini-Thematic C):
- P3: Beer
- P4: Beer
End Aisle 11:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 12:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 13:
- P3: White Spirits
- P4: White Spirits
End Aisle 14:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 15:
- P3: White Spirits
- P4: White Spirits
End Aisle 16:
- P3: Wine
- P4: Wine
End Aisle 17:
- P3: Beer
- P4: Beer
End Aisle 18:
- P3: White Spirits
- P4: White Spirits
End Aisle 19:
- P3: Wine
- P4: Wine
End Aisle 20:
- P3: Beer
- P4: Beer
Document Downloads
Seasonal Overview - Summer FY2223
Click here to download
