FY23/24 e-Commerce Program Components:
New Arrivals - Hero Package
How It Works
Customers love to discover new products, with our “New Arrivals” menu option receiving over 95,000 clicks every period.
Our New Arrivals Promotional Package is a great way to drive awareness and sales of our biggest product launches.
New this year, in some periods with less innovation coming to market, we will offer a multi-brand opportunity to showcase several new products from a specific category – e.g., New Sparkling Wines; New Lighter Choices.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
What’s Included
On lcbo.com:
- - Hero Image (Banner) on the New Arrivals Landing Page
- - Image Boxes on the Homepage and the Mega Menu Tile
- - Mobile App Tile
- - A social post on LCBO channels promoting new products, linking to Feature page
- - A templated Feature Page for your New Products/Brand (this can include existing LCBO Products on the page if new products are a line or brand extension)
Note that any scheduling of Social and CRM supports will be determined by LCBO and will be dependent on inventory availability.
Pricing Information
Hero Package: $28,000/Brand (available to 1 brand per period)
Templated Feature Page
- 1. Product Introduction
- - Written by LCBO.
- - Hero image (may be supplied by the participating sponsor brand).
- 2. Optional: Brand Video
- - To be supplied by participating sponsor brand where available)
- - Must be AODA compliant and available in English and French.
- - Maximum length: 30 sec.
- 3. Collection
- - Six to nine additional SKUs from brand family (must be unique SKUs rather than different formats of same product). Hero product must be new.
- - Collection grid will feature product image, brief description and BUY NOW button linking to PIP (product information page)
- 4. Link to a list of selected products (product results page)
- - Note: Products to be selected by LCBO in collaboration with supplier.
- 5. Related Content
- - Three cocktail recipes, food pairings or gift suggestions.
- NOTE: Cocktail and food pairing/recipes and
- image assets will be provided by LCBO from existing LCBO assets. Alternate option, at LCBO discretion, is using simple cocktails recipes (NO food recipes) from participating sponsor brands. Must be vetted and approved by LCBO.
Where It's Located Online
- Image Box on lcbo.com Home Page
- Weekly traffic: 846, 546
- Hero Placement on lcbo.com New Arrivals Landing Page
- Clicks through to Feature Page
- 1. Mega Menu New Arrivals Image Tile
- Weekly visits: 595, 460
- 2. LCBO Mobile App
- - New Arrivals Hero Tile linking to featured product listing
- 3. Social Media
- - A social post on a LCBO channel linking to Feature Page
Notes:
- - All New Arrivals Promotional Activity will be predicated on LCBO inventory forecast, distribution confirmation and set arrival schedule.
- - Creative for Feature page will be at the discretion of LCBO Marketing.
Document Downloads
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.
FY24 Sell Sheet - eCommerce New Arrivals Hero Package
Click here for the New Arrivals Hero Package Sell Sheet
FY23 Sell Sheet - eCommerce New Arrivals Hero Package
Click the link for the New Arrivals Hero Package Sell Sheet