FY23/24 e-Commerce Program Components:
Paid Product Placement Package
How It Works
LCBO is pleased to offer suppliers a paid product placement opportunity in prime locations throughout the online customer journey.
This is a great way to bring strong visibility to new products and compelling offers, and reach customers already interested in the category.
Placement opportunities are currently available on our top sub-category search pages which typically receive, on average, over 18,600 organic monthly visits.
Products on the first page of results are.....
- 6.8X more likely to be clicked
- 2.5X more likely to be added to cart
...than products on the second page
Generally, these top sub-category search pages convert 2x more customers when compared to the overall site conversion metric. This is true across all e-commerce fulfillment methods (Same Day Pickup and Home Delivery).
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Eligibility Criteria
- - New Products
- - Aeroplan Offers
- - LTO Offers
- - Products that support the period thematic (i.e.Lighter Choices in P11 or Local Products in P7)
Page Opportunities
3 paid placement products (with a “Sponsored” product badge*) will appear in the first page of results on each of the following sub-categories:
Wine:
- - Red Wine
- - White Wine
- - Rosé
- - Sparkling Wine
Beer:
- - Lager
- - Ale
Spirits:
- - Whisky
- - Tequila
- - Vodka
- - Liqueurs
RTD:
- - Coolers & Cocktails
- - Seltzers & Sodas
Pilot Program Pricing Information
$250/Product (per period).
Document Downloads
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.
FY24 Sell Sheet - eCommerce Paid Product Placement Package
Click the link for the Paid Product Placement Package Sell Sheet
