The In-store tasting program offers our trade partners an opportunity to showcase their products in our stores. Product sampling is noted as being a significant driver of sales and a great way to create excitement around your product.

The application deadlines for the upcoming fiscal year are listed below. For more information on how you can participate please click here

picture of deadlines

For more information please contact instoretastings@lcbo.com

Fiscal 2023/24 Tasting Application Deadlines

Subject to change