Cocktail of the Month Program

This display is located on End Aisle 1 and is the home of the Cocktail of the Month (COTM) program, highlighting Food & Drink featured cocktails of the season.

This program will turn every promotional period. LCBO is seeking large volume SKUs, brand and relevant multi-brand opportunities to represent the LCBO-chosen cocktail of the month for each period; see product focus information below. 

Cocktail themes to be released prior to application deadlines.

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

NOTE: In all instances of flighting and multiple participating brands, the online Page will be assigned to a flight at LCBO Merchandising’s discretion.

Food & Drink Placement: An additional component available at a discounted rate ; please contact Beaches Media Services for details.

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates per period as of P1 FY24.

Product Focus

Omni-Commerce Components

How It Works

This offer is now an additional automatic, non-optional component to the Cocktail of the Month, featuring enhanced messaging and communication under the story umbrella of the Cocktail Solution. This page will serve to engage customer with our Food & Drink COTM video and recipe, and drive conversion of participating SKUs.

What’s Included

Program Page for the Cocktail of the Month on lcbo.com

• 1.  Cocktail Video produced by LCBO with Cocktail recipe developed by LCBO and Food & Drink.
• 2. Featured Cocktail Recipe and Food Matches
• 3. Product grid will feature products participating in the Cocktail of the Month Program, product image, brief description and BUY NOW button linking to PIP (product information page)
• - Image Box on Category Landing Page drives to Program Page
• - Cocktail of the Month video driving to online Feature/Program Page and LCBO Connect (staff training).
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Cocktail of the Month Program Page

Note: All New Products Promotional Activity will be predicated on LCBO inventory forecast, distribution confirmation and set arrival schedule.

Note: Creative for Brand Feature page will be at the discretion of LCBO Marketing.

Where Its Located

Document Downloads

This is an Excel Applied Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return it to your Category Partner by the noted deadline. 

Click here for the Participating Store List.