End Aisles

In-Store Program Components: End Aisles

End Aisles are evergreen displays that showcase high-volume sales drivers that are CUSTOMER FAVOURITES that over index within their product category and for the season they are featured.

End Aisle 1-9 will live for 8 weeks as much as possible, and have the opportunity to be flighted with Standard and Premium product.End Aisle stories for 11-20 execute in 8-week turns (product may rotate). Assortment Requirement: 2-6 SKUs per End Aisle.

End Aisles 1, 3 and 4, flight A will be reserved for Spirits and Wines partnerships to promote Big Bet NEW launches and to promote seasonally relevant Value-Add Brand partnerships (e.g.mixers). eCommerce exclusive offers tied to the offers on EAs 1, 3 and 4 are strongly recommended.

Note: Other solution-oriented and education-based partnerships will be considered, however the focus will be on New products and Value-Add partnerships.

Brands participating in partnerships on EAs 1, 3 and 4, Flight Acan participate in 1-2 periods and/or on Flight B during a seasonal theme. Flight B participation can simply be the base brand of the NEW launch/VAoffer brand OR if the NEW SKU/Value-Add offer can be supported through flight B it may be approved for both flights.

End Aisles are MPTS Applied Promotional Programs, however applications for Ends Aisles 1, 3 and 4 MUST be submitted in advance through the Excel Applied Promotional Program and the Excel Application form in advance of the deadline.

See Seasonal Summary Pages for End Aisle Allocations/Product Focus.

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rate:

• $219 per store (Periods 1-9, 12-13)
• $316 per store (Period 10)
• $173 per store (Period 11)

Document Downloads

End Aisles are MPTS Applied Promotional Programs, however applications for Ends Aisles 1-4 MUST be submitted in advance through the Excel Applied Promotional Program form in advance of the deadline.

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Click here for the latest Participating Store List.